Emojis and Captions ✍️
Since their rise to fame in the 2010s, emojis have crept and crawled into many facets of our everyday lives (we’re looking at you, emoji hoodies 👀). We’ve seen some of the most profound impacts of emojis in changing how we communicate online and with friends and family.
Shifting How We Communicate 📢
Emojis have become a fairly significant cornerstone in how we communicate online, allowing users to add context and tone to their messages visually. In fact, Adobe’s Future of Creativity: 2022 U.S. Emoji Trend Report reports that 73% of those surveyed believe that adding emojis to your messages makes you cooler, friendlier, and funnier.
Emojis used in an outdoor campaign for the “Deadpool” movie.
Emojis have become increasingly popular in advertising to grab audiences’ attention and communicate a message in a visual and relatable way. Advertisers use emojis in various ways, such as in social media captions, text message marketing campaigns, and even television commercials.
Emojis used in a digital campaign for NYC Health.
The Value of Emojis📈
Emojis can help add personality and tone to a brand’s message and make it more engaging. For example, a fast food chain might use a 😁🍔 to promote a new menu item, or a beauty brand might use 😍 to promote a new product. Using emojis in advertising can also help to increase the visibility of a brand’s message by making it more shareable and easily recognizable. As emojis become more prevalent in digital communication, they will become an important tool for advertisers looking to connect with audiences. This can be especially useful in digital communication, where the absence of nonverbal cues such as facial expressions and tone of voice can make it difficult to convey meaning.
General Electric uses emojis as an interactive element on their website.
Emojis and the Native Experience📱
More so, emojis can make a post feel more “native” or in line with the platform or medium in which it is being shared. After all, emojis skyrocketed in popularity thanks to social media. Using emojis in a post can make the post feel more like it belongs on that platform or medium and can make it feel more relatable, personal, and authentic for the audience. Since emojis can help to add personality and tone to a message, they can make a post feel more like it is coming from a real person rather than a business or brand. This can help to build trust and engagement with the audience. Emojis can also make a post stand out from the rest of the content in a feed by being more visually engaging and memorable, which can increase its chances of being seen and shared.
Emoji Tips for Brands 🥳
Make sure the emojis you use are relevant and not forced.
Consider your target audience when choosing how often to use them.
Use emojis to boost engagement with posts (ex. “Describe your plans for this weekend using only emojis!”).
Find a few key emojis consumers can easily associate with your brand.
Don’t let emojis take away from your overall message.
